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Tennessee Collective × proof-it: connected whiskey release
A bottle-linked film made each producer’s contribution accessible after purchase.
United States, Tennessee · Available 1 Sep · Announced 11 Sep 2026Issue 1 · September 2026
The case
The 2026 Tennessee Collective combined 11 distilleries in one American whiskey, available through tasting rooms and online preorder.
Each bottle carried a proof-it tag readable with an unlocked smartphone, adding a connected experience.
Distillery-allocated bottles linked to custom films explaining that producer’s contribution, giving the collaboration a specific provenance story.
The connected experience also invited buyers into a tasting-notes contest, moving from discovery to expressing an opinion.
A bottle tap leads to a story and a response
- Tap the bottle’s proof-it tag11 distilleries, one collaborative release
- Watch its distillery’s filmAllocated bottles link to their producer’s contribution
- Enter the tasting-notes contest
The connected experience can move beyond watching into contributing.
The observation
The bottle remains useful after purchase as both a source of provenance and an invitation to contribute.
Evidence and context
The vendor announcement’s January 2027 contest deadline and 2026 festival prize are chronologically inconsistent, so the contest closing and prize dates are not established.Scans, contest submissions and later engagement are not quantified. Digital bottle claiming is not verified by this source.
Sources
- proof-it: Tennessee Collective tasting-notes contestParticipating distilleries, tag content and contest mechanic.