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Club Premium: discover Maison Martell
An existing shareholder relationship opened a route into the brand’s history and hospitality.
France, Cognac · Registration closed 13 Sep · Visits 1 Oct–31 Dec 2026Issue 1 · September 2026
The case
Pernod Ricard’s individual-shareholder Club Premium invited members and a guest to Maison Martell through a limited draw.
The offer specified 100 places; registration closed 13 September, with successful participants reserving one October–December visit.
The visit combined the house’s history, a 360-degree exploration and a tasting at L’Atelier Martell.
A 15% boutique discount accompanied the invitation, creating a defined member benefit rather than guaranteed access.
Shareholder membership opens a draw for a brand visit
- Club PremiumShareholder member
- Enter the draw100 places; deadline 13 September
- Draw selectionAccess is limited
- Book one visit1 Oct–31 Dec: house history, 360° exploration, tasting and a 15% boutique benefit
Access is a limited draw, not a guaranteed benefit for every member.
The observation
Recognition becomes tangible when membership unlocks a distinctive place and experience.
Evidence and context
Access was limited to successful draw entrants, with a registration deadline of 13 September 2026. Selected participants could book one visit between 1 October and 31 December 2026.The September date is a registration deadline, not a publication date. No attendance or advocacy outcome is published.
Sources
- Club Premium: Maison Martell entrance offerDraw, capacity, visit window and member benefits.