Ideas worth coming back to.
38 stories · Page 1 of 4
Absolut Tabasco turns Sydney Harbour heat into a reason to taste
A volcano attracts attention at the Overseas Passenger Terminal. A nearby bar takeover gives the new vodka a place to be tried. The useful relationship lesson sits in the handover between those two moments.
Australia
Wild Turkey: a cocktail match that can leave the airport
An airport tasting bar adds a short cocktail quiz and a recommendation travellers can save. The CRM interest lies in making a brief product encounter useful again at home.
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Acorn TV gives mystery fans a sleuth identity
A detective quiz made Acorn TV’s month of mysteries participatory. Public campaign materials explain the invitation; Braze’s conference case supplies the personalisation story and attributed engagement claims.
United States
Captain Morgan takes one brand world into local football rituals
An announced football tour attaches a consumer invitation to match-day culture.
US · six listed football stops
Banco do Brasil brings fragmented context to the frontline
Salesforce describes an AI context layer across existing banking systems.
Brazil
Klaviyo extends CRM work beyond its own dashboard
September updates expand AI tooling; several capabilities remain in preview.
Global CRM platform
Ardbeg makes its tasting tour a doorway to the Committee
A US Airstream tour introduces visitors to the wider Committee relationship.
US
The bourbon trail becomes a bookable experience at sea
Pre-cruise and onboard booking make bourbon discovery a planned experience.
Selected Royal Caribbean ships
Aperol extends the festival mood beyond the Day Club
Coachella Day Club, a playlist and merchandise extend one festival world.
US · Coachella, California
Whiskey Del Bac connects a release party to a recurring club
A Normandie release invitation sits alongside a club with three annual releases.
Tucson, Arizona, United States
Chivas gives its partnership a game for fans to follow
Chess and racing meet in a cultural activation; a digital game is announced.
Italy · Monza / digital
Boston Rum Week offers more than one route into discovery
A city programme brings tastings, seminars and bar events under one umbrella.
US · Boston