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Split Drinks makes water part of the cocktail experience
A divided glass makes water part of the cocktail serve.
South Korea · Seoul · 2026-09-01 · launch reportIssue 1 · September 2026 · Honourable mention
The case
The Korea Times reported the Korean launch of Split Drinks on 1 September. The campaign uses a divided glass containing a cocktail in one chamber and water in the other, extending the existing Drink More Water initiative. Zest, Bar Cham and Gong Gan in Seoul were named as participating bars creating cocktails for the format. Content was planned across Time Out Asia’s digital channels, the bars’ Instagram accounts and the company’s LinkedIn page. The reported mechanism makes a water pairing part of the physical service itself.
The observation
A physical cue can make a behaviour easy to notice at the moment it matters.
Evidence and context
The campaign’s stated intention is not evidence of a health outcome. No campaign-specific behaviour-change evidence is disclosed.
Sources
- Split Drinks Korea launchGlass, participating bars and media channels.