CRMSPTLIGHTAll cases
The library

Ideas worth coming back to.

38 stories · Page 2 of 4

Courtesy of Pernod Ricard Korea · via The Korea Times
Discovery

Split Drinks makes water part of the cocktail experience

A divided glass makes water part of the cocktail serve.

South Korea · Seoul
Old Pulteney Heathrow activation · via The Moodie Davitt Report
Discovery

Old Pulteney turns an anniversary into a guided tasting

A Heathrow activation makes the brand’s coastal character visible in retail.

Paris CDG, Edinburgh and London Heathrow
Laphroaig × Willem Dafoe campaign photograph · via The Moodie Davitt Report
Recognition

Laphroaig turns a travel-retail launch into a club invitation

An India travel-retail launch links a personalised flag to brand membership.

India · travel retail
Relevance

Email checks move into the template builder

Email rendering, dark-mode and accessibility checks in a production workflow.

Platform release
Original article header illustration · Customer.io
Relevance

Customer.io: measuring lifecycle outcomes

Published operating guidance explains how to connect message exposure with a defined customer action.

General lifecycle practice
Original Klaviyo case-study hero image
Relevance

Dermalogica: customer context across CRM

The case connects product and service context with customer communications, while distinguishing current tools from planned additions.

Global · US example
Product photograph published with the Attentive case
Relevance

Noted Aromas: behaviour-led email and SMS

A vendor case describes different messages for different stages of the fragrance relationship.

UK
Image published with the Club Premium invitation
Recognition

Club Premium: discover Maison Martell

An existing shareholder relationship opened a route into the brand’s history and hospitality.

France · Cognac
Official Screwfix Rewards campaign banner
Recognition

Screwfix Rewards: a shared home for member benefits

The programme gives benefits a visible home while allowing customers to redeem across channels.

UK
Original September tasting kit product photograph
Continuity

Thy Whisky: online tasting set 2026

The kit came with a shared occasion and an alternative way to take part later.

Denmark · online international audience
Original Triple Sessions campaign poster
Continuity

The Busker: Triple Sessions Japan

Live performances, artist stories and venue activity gave the music platform several connected expressions.

Japan
Original bottle and NFC launch graphic
Continuity

Tennessee Collective × proof-it: connected whiskey release

A bottle-linked film made each producer’s contribution accessible after purchase.

US · Tennessee