Ideas worth coming back to.
38 stories · Page 2 of 4

Split Drinks makes water part of the cocktail experience
A divided glass makes water part of the cocktail serve.
South Korea · Seoul
Old Pulteney turns an anniversary into a guided tasting
A Heathrow activation makes the brand’s coastal character visible in retail.
Paris CDG, Edinburgh and London Heathrow
Laphroaig turns a travel-retail launch into a club invitation
An India travel-retail launch links a personalised flag to brand membership.
India · travel retailRelevanceEmail checks move into the template builder
Email rendering, dark-mode and accessibility checks in a production workflow.
Platform release
Customer.io: measuring lifecycle outcomes
Published operating guidance explains how to connect message exposure with a defined customer action.
General lifecycle practice
Dermalogica: customer context across CRM
The case connects product and service context with customer communications, while distinguishing current tools from planned additions.
Global · US example
Noted Aromas: behaviour-led email and SMS
A vendor case describes different messages for different stages of the fragrance relationship.
UK
Club Premium: discover Maison Martell
An existing shareholder relationship opened a route into the brand’s history and hospitality.
France · Cognac
Screwfix Rewards: a shared home for member benefits
The programme gives benefits a visible home while allowing customers to redeem across channels.
UK
Thy Whisky: online tasting set 2026
The kit came with a shared occasion and an alternative way to take part later.
Denmark · online international audience
The Busker: Triple Sessions Japan
Live performances, artist stories and venue activity gave the music platform several connected expressions.
Japan
Tennessee Collective × proof-it: connected whiskey release
A bottle-linked film made each producer’s contribution accessible after purchase.
US · Tennessee