Ideas worth coming back to.
38 stories · Page 3 of 4
McAlister’s Deli: Spud-tember
September’s seasonal purchase qualified members for an October reward.
US
Jim Beam: Hit the Beam
One entry could retain relevance as the football season unfolded.
US
Unifree Bio: plantable bottle neckers
The takeaway gave travellers a useful reason to scan after leaving the airport.
Istanbul Airport arrivals, Türkiye
Martell: Golden Moon for Mid-Autumn Festival
Mooncakes, Cognac and gifting benefits made the seasonal proposition tangible.
Asia-Pacific travel retail
Teremana: Crafted with Mana at Frankfurt Terminal 3
Production knowledge and sampling occupied the same airport space.
Frankfurt Airport Terminal 3, Germany
The Glenlivet Provence Edition: Le Café du Whisky
A café, a pastry collaboration and a signature serve supplied context for the new expression.
US · New York launch
The Glenlivet: sensory discovery at Dubai Duty Free
The airport experience introduced the range through the traveller’s palate and a guided conversation.
Dubai International Airport, UAE
Wendy’s × Lisa Barlow: Baby Gorgeous Meal
The celebrity meal gave fans an ordering destination and members a defined participation benefit.
US
Jose Cuervo: The Inconvenience Store
The pop-up expressed the new canned format’s convenience through a simple participation idea.
UK · London
Jameson: America’s Biggest Round
A football-season offer connected in-bar participation, digital entry and a local venue destination.
United States; eligibility varies by state
Beamish: the signet ring you could not buy
The brand turned a collectible object into an invitation to contribute something personal.
Ireland
Absolut × Tomorrowland: Malaysia promotion
Different sales channels led to the same festival opportunity.
Malaysia promotion · Thailand festival prize