Ideas worth coming back to.
4 stories · Page 1 of 1
Wild Turkey: a cocktail match that can leave the airport
An airport tasting bar adds a short cocktail quiz and a recommendation travellers can save. The CRM interest lies in making a brief product encounter useful again at home.
Australia
Customer.io: measuring lifecycle outcomes
Published operating guidance explains how to connect message exposure with a defined customer action.
General lifecycle practice
Dermalogica: customer context across CRM
The case connects product and service context with customer communications, while distinguishing current tools from planned additions.
Global · US example
Noted Aromas: behaviour-led email and SMS
A vendor case describes different messages for different stages of the fragrance relationship.
UK