Ideas worth coming back to.
8 stories · Page 1 of 1
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Acorn TV gives mystery fans a sleuth identity
A detective quiz made Acorn TV’s month of mysteries participatory. Public campaign materials explain the invitation; Braze’s conference case supplies the personalisation story and attributed engagement claims.
United States
Wendy’s × Lisa Barlow: Baby Gorgeous Meal
The celebrity meal gave fans an ordering destination and members a defined participation benefit.
US
Jose Cuervo: The Inconvenience Store
The pop-up expressed the new canned format’s convenience through a simple participation idea.
UK · London
Jameson: America’s Biggest Round
A football-season offer connected in-bar participation, digital entry and a local venue destination.
United States; eligibility varies by state
Beamish: the signet ring you could not buy
The brand turned a collectible object into an invitation to contribute something personal.
Ireland
Absolut × Tomorrowland: Malaysia promotion
Different sales channels led to the same festival opportunity.
Malaysia promotion · Thailand festival prize
Absolut × Madonna: Confessions II
Music, live experiences and collectibles gave fans several ways into the same partnership.
US
Jameson Black Barrel × The Big Brine
A cultural invitation connected the ticket reward with a distinctive Black Barrel flavour collaboration.
United Kingdom